Tuesday, August 2, 2011

Anticlimactic

Anticlimactic

"Cranky pants wants it this way! That's why we are going to pick blue for our fire hydrant instead of red!"

When designing promotional items for your business STEP BACK and really put some thought into it.

About.com has a great definition of one way to use COLOR to help your advertising mood.

"Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designers have long understood how color can dramatically affect moods, feelings and emotions. It is a powerful communication tool and can be used to signal action, influence mood and cause physiological reactions. Certain colors can raise blood pressure, increase metabolism or cause eyestrain."


 Have you ever felt like your ad campaign was anticlimactic?

Try researching color's and what mood they create. Implement them into your designs strategicly and you will see results that are better in sync with your goals.


  • Red was used to stimulate the body and mind and to increase circulation.
  • Yellow was thought to stimulate the nerves and purify the body.
  • Orange was used to heal the lungs and to increase energy levels.
  • Blue was believed to soothe illnesses and treat pain.
  • Indigo shades were thought to alleviate skin problems.

Put your foot down on the cranky pants designer and choose appropriate goal-oriented colors for your designs.


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